You Are All Heroes!
ERDINGER Alkoholfrei gives marathon and triathlon competitors a double energy boost at international top-notch races: first with the ERDINGER Alkoholfrei PowerZone, a motivation zone along the race course, where sports announcer Mike Hamel, the German Cheerleading Champions ‚Lunatics’ and DJane Lemongrass (Sonja Güldner-Hamel) pump up the athletes and work the crowds; second with a cool glass of ERDINGER Alkoholfrei. Because all finishers can look forward to celebrate their personal victory with an isotonic, refreshing ERDINGER Alkoholfrei as they cross the finish line.
CLIENT
ERDINGER Weißbräu
YEAR
since 2011
SERVICES
Full Service
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