On a sunny May 1st, the global Ticket to Rockstars (T2R) event series we run for adidas, stopped at the DAV climbing and bouldering center Munich North. A total of 369 climbers participated in the inaugural event in the Bavarian capital, including almost 100 children between the ages of 10 and 13, and them, together with their parents, friends and colleagues made the Freimann gym buzz throughout the day. Exciting competitions and powerful moments, crafty routes, fun side competitions, and an all-embracing sense of community, made the adidas Five Ten event presented by GORE-TEX one of its kind.
Inflight Entertainment
Over the past years, the outdoor films and sports highlight shows we made have truly reached a global audience. Some were broadcast in 190 countries and translated in up to 50 languages. It feels special when you turn on the TV and see your own content on the screen or when you receive messages from friends around the world who have watched a show about your event during their holidays or on a business trip.
After completing Nyami Nyami – the highline project of Lukas Irmler and Reini Fichtinger at the Victoria Falls – Mike walked in at Johannesburg Airport just in time to see the news he had sent out a few hours prior on all of the giant screens. He was so in awe that he even forgot to take a picture. Luckily digitization enables us to access CNN and BBC World news reports that were already aired… Read more